Success in business depends not only good ideas, but on the ability to communicate them. Good ideas need somebody to lead them through the process, somebody skilled at persuasion. This video demonstrates the process of effective persuasion. Persuasion is not about winning, but about making sure all ideas get presented in the best possible light. Learn how to use the power of positive persuasion.

Key Learning Points: Preparing for persuasion by focusing your idea and anticipating objections - presenting with confidence by establishing credibility and being direct and logical - responding to emotional issues by considering compromise and being