What is the FISH! Philosophy

The FISH! Philosophy was born from a short, inspirational film about Pike Place Fish Market in Seattle, Washington – an otherwise ordinary fish market that's extraordinarily successful - where low-flying fish and high-flying service bring enthusiastic customers back again and again. The work is hard and the hours are long – yet these employees make a personal choice to bring amazing passion, playfulness, commitment and a positive attitude to work every day.

The four simple principles that have earned Pike Place Fish Market the title "world famous" are:

Be There is being emotionally present for people. It's a powerful message of respect that improves communication and strengthens relationships.

Play taps into your natural way of being creative, enthusiastic and having fun. Play is the spirit that drives the curious mind, as in "Let's play with that idea!" It's a mindset you can bring to everything you do.

Make Their Day is finding simple ways to serve or delight people in a meaningful, memorable way. It's about contributing to someone else's life, not because you want something out of it, but because that's the person you want to be.

Choose Your Attitude means taking responsibility for how you respond to what life throws at you. Once you are aware that your choice impacts everyone around you, you can ask yourself, "Is my attitude helping my team or my customers? Is it helping me to be the person I want to be?"

Through The FISH! Philosophy, we build stronger relationships with the team members we work with, the customers we serve, the students we teach and the people we love. So, now you're wondering how do you put the lessons of FISH! and the FISH! Philosophy into practice in your company. Well, we have a whole range of FISH! resources and solutions to help you, and the question you're asking now is... Where do I begin?